Last night we launched an innovative new digital product placement partnership with Rightmove, the UK’s biggest property website, within one of Channel 4’s largest property shows, Location, Location, Location.
Working closely with digital product placement agency Mirriad, the production company IWC, and media agency Electric Glue we have co-created a digital overlay within the show which will feature topical statistics from Rightmove’s vast array of property data. As the show’s presenters Kirstie Allsop and Phil Spencer help house hunters find the perfect home in the perfect place, relevant stats such as specific location pricing will appear on screen, with Rightmove branding.
This is the first time we have used a client’s data in a PP capacity to add further depth to our content and enrich the viewer experience.