Collection Lounges offer advertisers a unique opportunity to align their brand with Channel 4 content across every All 4 platform (big screen, mobile and desktop).
What is the All 4 Collection Lounge?
- A collection lounge offers advertisers the opportunity to align itself with All 4 content by creating a bespoke programming strand, aligned to the brand’s target audience.
- Collection Lounges are multiplatform, and run on desktop, mobile and big screen.
- The advertiser’s pre-roll will run in programmes selected to go in the lounge.
- These programmes will be broken into at least 4 categories which will populate separate slices on the homepage of the lounge. These need to follow a clear theme.
- Lounges will be fully branded with the advertiser's skin, MPU and leader.
- Opportunity to drive users to the lounge with the homepage editorial placement, pre rolls, interactive and dynamic ads and homepage takeovers.
- The traffic drivers within the collection lounge can drive to the advertiser’s website or preferred destination.
- This format takes 4-6 weeks to build, from receipt of all assets, completed creative brief, tracking tags and pre roll.
We work with our editorial team to curate a bespoke programme package based on their target audience, that is hosted as an advertiser branded lounge. Collection Lounges is part of ENG4GE, All 4’s ingenious creative suite, and can be plugged into All 4’s Advanced Data Suite.
Collection Lounge Effectiveness
And it really does work!
Stronger brand perceptions: 40% uplift
Brand recall: 89% uplift
Product recall: 78%
Collection Lounges include the following premium placements:
- Guaranteed position in the pre-roll break (either one of our ENG4GE formats or standard VoD). Campaigns are bought on an impression basis and tailored to your budget and campaign duration
- Branded with the advertiser’s name & logo
- Exclusive Homepage slice with the lounge name and advertiser’s logo
- Lounge themes based on your brand’s key messages
Let's take a closer look at one of our faves: Boots' Bags of Joy Collection Lounge
If you are interested in hearing more about our Collection Lounge offering please speak to your Digital 4Sales rep.