The partnership that celebrates a cozy night in.
Ribena Sparkling will sponsor Friday Nights In On 4 from the 24th of Sept - 24th Dec, between 20:00 - 23:00pm.
The campaign kicks off this Friday with 4 linear idents appearing throughout the evening as well as a pre & mid-roll campaign on All 4.
The campaign will also see x2 All 4 Home Page Takeovers on the 8th & 5th of Nov as well as 8 weekly clips sponsoring the social series of How to Get Rich.
The deal was brokered by MediaCom and is the first sponsorship for Ribena Sparkling, it perfectly aligns with their overall strategy of ‘Big Night in’.
