This opportunity is for a 12 month sponsorship running from the 1st January 2022 - 31st December 2022.
The Adventures of 4 strand is a combination of Channel 4’s most adventurous programming; featuring famous faces, breath-taking scenery, adrenaline packed stunts and people challenging themselves to new and exciting feats.
The strand offers peak presence on Channel 4 across the year with some of our most action packed programming. It also offers continuous presence on the ever growing All 4 with sponsorship of a huge back catalogue of box-sets and archive Adventures on 4 programming such as Guy Martin formats and The Island.
2022 is an exciting year for Adventures on 4, with the welcome return of some of our viewer’s favourite series, some brand new formats filmed in incredible locations, more challenges and more action!
2022 sponsorship details
- 36 hours of premium peak Channel 4 programming, plus any repeats
- A predicted reach of 26m Adults and 15m ABC1 Adults
- Sponsorship of our amazing catalogue of Adventures content on All 4
- Sponsorship of Hunted social clips on Channel 4 Facebook
- Opportunities to amplify the sponsorship with 4Studio branded content and licensing activations
The deadline for client-backed offers is Friday the 29th October at 5pm.
For further information, including the full market deck, please get in contact with HCutler@Channel4.co.uk.
