The challenge: Mini Cheddars aimed to increase brand awareness among the “young at heart”
The solution: By delivering their campaign to a highly relevant BESPOKE audience of people who had a History of viewing Youth content on All 4, or, a History of viewing All 4 via a mobile device- Mini Cheddar drove a huge awareness increase, especially among those who had a History of viewing Youth content on All 4.
Our Advanced Data Suite's BESPOKE segment provides strong creative performance and boosts consideration.