This week we launched an exciting new partnership with American Express. Shop Small highlights why we should be supporting the local high street this festive season.
The 30” TVC features Channel 4 talent and small business supporter George Clarke who takes to the streets of London to explore fabulous independent retailer Dar Leone helping to showcase the story behind the business.
The creative is set to broadcast contextually within George Clarke's programming and also within various other programmes across Channel 4, More4, Film 4 and All 4.
4Sales brokered the partnership together with Um London and the creative was produced by Armoury London.