Curve, UK fintech company, which enables customers to make payments and withdrawals with various cards through a single card is the latest advertiser to make use of the 4Sales Greenhouse fund.
Curve provides an app, in which users can monitor all of their financial accounts, and a single payment card that can be programmed in the app to pay from any of the user’s cards. Payments can also be "corrected" retrospectively – for example, reassigned from a debit card to a credit card. Along with the physical card, this function sets Curve apart from Apple Pay and Android Pay.
Curve is the latest advertiser to make use of the 4Sales Greenhouse fund, a £3 million initiative to support small and medium sized businesses that have never advertised on TV before through match-funded commercial airtime across Channel 4’s portfolio.
Curve's campaign will run across all of C4's linear channels until the end of February 2022. Curve brokered the deal directly through 4Sales' client team at 100% share.
