OGX and The Language of Love - A match made in sponsorship heaven!
This week The Language of Love launched on Channel 4, a truly unique dating show where the hitch is that half the singletons are English-speakers and half are Spanish speakers.
OGX, a natural ingredient hair care brand will sponso the reality show across linear TV and VOD for its 8 week run. OXG have also purchased a brand licence which allows them to post about the sponsorship on their social media and also engage in press activity around the partnership and the show.
The creative talks about all things hair language and what it can tell us about how the person is feeling. The deal was brokered by UM London.
