The sponsorship, planned and negotiated by Medialab and Channel 4’s commercial arm 4Sales, launches on E4 and All 4 on 21st February
- The bumpers follow moments of certainty in a couple’s wedding, from the proposal to their first dance, across eight individual idents
- The creative was made by advertising agency, Creature, and follows the successful launch of ClearScore’s new brand platform ‘Be ClearScore sure’ last year
- ClearScore is the UK’s #1 free credit scoring app
London, UK. Friday 18th February 2022: ClearScore, the UK’s leading free credit score and credit marketplace, has partnered with Channel 4 for a new sponsorship campaign for E4 and All 4’s hit reality show, Married at First Sight Australia (MAFSA).
Launching on 21st February on E4 and available to stream on All 4, the bumpers follow important moments in a couple’s wedding, from proposal to the bouquet toss and first dance. Across the eight different idents, we see their wedding unfold with moments of complete certainty.
Launched in 2015, ClearScore disrupted the sector by being the first company to offer free credit scores and reports for its users. Since then, they have grown to 12 million users in the UK, and 15 million globally. This partnership with Channel 4 follows the success of their new brand platform ‘ClearScore sure’ that launched in September last year and aims to further solidify their position as the go-to place to manage and access credit. Last year ClearScore secured $200m of investment from Invus Opportunities and was valued at $700m.
Jacqui Grimsey-Jones, UK Marketing Director at ClearScore adds “Being ‘ClearScore sure’ means having complete confidence that you are making the right decision, something that the couples in Married at First Sight grapple with. So, it’s incredibly exciting to partner with Channel 4 and sponsor this iconic show. We hope that we can give viewers the tools they need to add some certainty to their lives when it comes to their credit choices.”
The creative draws inspiration directly from the experiences of the Married at First Sight Australia’s brides and grooms. However, ClearScore promises its users certainty when it comes to credit, something people on MAFSA would love to have in their love life, so instead, the idents show the joy, and relief, of feeling ‘ClearScore sure’ about the world of weddings. From being so sure you will catch the bouquet that you bring along a vase, to so being sure about your soon-to-be husband that you shout ‘I do’ halfway down the aisle.
Steve Dodd, Creative Director at Creature adds, “certainty is in short supply when it comes to our #MAFSA cousins from Down Under, so it was great to work with the ClearScore team to create plenty of moments when people are 'ClearScore sure' about a wedding this side of the equator.”
Rupinder Downie, Brand Partnerships Leader at Channel 4 said: “MAFSA is one of our major appointment to view shows on E4 and All 4 and we’re delighted ClearScore has chosen to partner with the popular programme brand ahead of its much anticipated return to UK screens.”
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NOTES TO EDITORS
ABOUT THE CAMPAIGN
- The campaign was created by advertising agency Creature and producd by Burning Reel, with media planning and buying by Medialab.
- Creative includes 6x 10”, 2 x 15" idents and will run on E4 and All 4 from 21st February
- Married at First Sight Australia has been a ratings hit for E4 and All 4, regularly surpassing 2million viewers.
CREDITS:
CREATIVE AGENCY - CREATURE:
Ben Middleton & Stu Outhwaite-Noel – Chief Creative Officers
Josh Dando & Steve Dodd - Creative Directors
Adi Hussain & Brandon Thomas - Creatives
Kristie Girvan - Head of Production
Hanisha Kotecha – Chief Client Officer
Sabine Knauf - Account Director
Vic N’Dri - Account Manager
PRODUCTION COMPANY - BURNING REEL:
Tom Clarkson – Director
Jan Vrhovnik – DOP
Cal Gordon - Executive Producer
Ade Mogaji – Producer
Louise Collins – Casting Director
POST PRODUCTION HOUSE – CREEP:
Franco Cuen – Editor
Edit & post producer: Catia Abreu
CLIENT - CLEARSCORE:
Jacqui Grimsey-Jones - UK Marketing Director
Tom Hazelden - Marketing Lead
Kay Bourton -Marketing Manager
MEDIA AGENCY - MEDIA LAB
Steve Parker – Executive Director
Matthew Semple – Business Director
Kiran Verma – Account Manager
ABOUT CLEARSCORE
ClearScore is the UK’s number one free credit score and financial product marketplace. Founded in 2015 with the mission to help users take control of their financial health, ClearScore is the industry leader in giving everybody access to their credit score and report for free, forever. Winners of prestigious awards such as the Queen’s Award for Enterprise and featuring on The Sunday Times ‘Best Companies to Work For’ list, ClearScore combines a team of industry experts, sophisticated algorithms, and leading technology with a trustworthy brand. The result is a beautiful product that delivers an experience that is clear, calm, and easy to understand. ClearScore uses data every step of the way to ensure that users see the most relevant financial products for them, giving them the tools to manage their finances in a way that suits them. With over 12 million UK users, and 15 million worldwide, ClearScore constantly innovates to help their users on a journey to greater financial wellbeing. Co-founded by CEO, Justin Basini, ClearScore is based in London and is supported by investment from QED Investors, Blenheim Chalcot, Lead Edge Capital and Invus Opportunities.
ABOUT CREATURE
Creature is an independent advertising agency founded in 2011. We are fuelled by intelligent misbehaviour (breaking the rules in the right way for the right reasons) and we have made work that real people can’t help but care about for clients including Carling, Moonpig, the Green Party, British Red Cross, Anchor, adidas and eve Sleep. We are driven by a desire to leave the industry better than we found it and are proud members of the Living Wage Pledge, supporters of XLP, Brixton Finishing School and the Social Mobility Fund In 2017, we were named one of 1000 Companies to Inspire Britain by the London Stock Exchange. www.creaturelondon.com
ABOUT MEDIALAB
Medialab Group is a high growth, independent data marketing partnership that consistently delivers transformative outcomes for organisations we believe in. We do this by creating insights from data to gain and grow valuable customers through customer insight, marketing execution and campaign attribution, designed by talent our partners trust.