Leading job site Indeed has launched its first ever UK television partnership with E4. The bespoke deal was brokered by MediaCom and 4Sales.
Launching the 1st of February and running until the end of 2022, the partnership will see 25 channel sponsorship idents broadcast every day on E4 and includes the channel sponsorship ident shown before E4 content on All 4. The deal also includes a licence enabling Indeed to brand itself as the “Proud sponsor of E4” off air.
The on-air idents were developed by Indeed’s in-house creative team, and the partnership is the first deal to have been landed by MediaCom for Indeed.
Rupinder Downie, Brand Partnerships Leader at Channel 4, said: “We’re delighted Indeed has partnered with E4 for its first ever broadcast sponsorship deal, the idents will really strike a chord with our E4 audiences and encourage many to start out on their journey to find that dream job.”
Garreth Hayes, UK Marketing Director, at the global jobs site Indeed, said: “Young people were dealt a particularly bad hand by the pandemic but there’s hope of brighter things ahead. Indeed connects people to better jobs and our partnership with E4 helps us remind them that the right job is closer than they think.”
Nick Goodeve-Docker, Senior Associate Director at MediaCom said: “We are very excited to have helped deliver this partnership for Indeed and E4. With young adults increasingly turning to digital channels and platforms, simply putting more money into linear TV wasn’t going to work. We identified E4 as the perfect partner to help Indeed reach this audience in a way which matches their needs and interests, which will deliver for Indeed both on and offline throughout the year.”
Ranked as the world’s #1 job site, Indeed attracts more than 250 million unique visitors every month. Indeed was launched in 2004, and is headquartered in Austin, Texas, United States. MediaCom is responsible for the UK media planning and buying for Indeed.
ENDS
Notes to Editors
With the intention of increasing Indeed’s relevance amongst the UK’s hugely important 18-34-year-old audience, the UK brand & media teams agreed to a sponsorship deal with UK TV station E4, one of the market's most focused channels for this audience.
With awareness of Indeed in the UK already high, our aim is to drive greater consideration by making Indeed relevant with this demographic, and given the nature of E4’s programming, it was important to do this in an entertaining and contextual way.
Using visual cues from popular E4 shows that would be easily recognizable to our audience, we created a series of 10-second spots where candidates who represented different shows interviewed successfully for a new job. These simple set-ups of light entertainment are contextually aligned with the channel’s programming whilst also showing Indeed’s role in a natural and successful way.
Contact:
hhamilton@channel4.co.uk
tenglish@channel4.co.uk