Parenting on W Sponsorship 2022

Align your brand with some of the nation's favourite baby & parenting programming 

Parenting on W

From March 28th UKTV has made its premium entertainment channel W free-to-air on Freeview channel 25 in a move that will significantly increase the footprint of W and its programme offering.

With significant audience growth across the whole channel forecast over the coming months Parenting on W offers a sponsor:

  • Consistent presence over a year with an average of 25 hours of premium content each month
  • Alignment with some of the nation’s favourite baby and parenting programming 
  • Reaching over 8 million women across 12 months

W viewers are family orientated, love to try new brands and are influenced by advertising. 

Programming 

Parenting on W

Please note: other relevant titles may be added during the course of the term

To find out more or to make an offer, please email your usual 4Sales representative, or if you're unsure who that is, email 4Sales@Channel4.co.uk

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