Channel 4 always celebrates Pride. But this Pride we're going BIG! Big on Linear, big on All 4 and big on Social - and we're looking for brands to join us!
Our research shows LGBTQ+ people think brands could be doing more:
- 46% feel that brands do not do enough to celebrate pride.
- 60% think that people are not aware of the different things brands do to support the LBGTQ+ community.
- Just 4% agree “Brands represent the community accurately in the media".
We've got an amazing Pride schedule planned with specials of some of our biggest shows and other LGBTQ+ programming. There's lots of opportunities across linear, All 4 & social to show your support.
So, let's join forces and show allyship with the community this summer, e-mail us at: 4sales@channel4.co.uk to find out more.