Sunday Brunch & Lidl celebrate British summertime with the first ever series of live outdoor festival broadcasts
What better way to celebrate Sunday Brunch’s birthday year and the great British summertime than to get outside with the first ever series of live outdoor broadcasts from 3 UK festivals.
Continuing Lidl’s product placement partnership within Sunday Brunch as part of their programme sponsorship, Sunday Brunch’s ‘Summer Of Festivals’, brought to you by Lidl, will kick off this Sunday 24th July at Tramlines with Simon Rimmer presenting live from Sheffield whilst Tim & Miquita hold the fort back in the studio.
On Sunday 14th August, Tim will be on the road as he takes on Boardmasters in Newquay before Simon wraps up the Summer at Victorious in Portsmouth on Sunday 28th August.
Lidl will have presence at these events as well as via branded in-show idents around the editorial festival segments themselves as part of the activation, which will give viewers the opportunity to experience the best culture, music & food on offer from their own home and add to the usual unique flavours of Sunday Brunch.
The deal was brokered through OMD.