Channel 4 confirmed as The Creative Shoutout's Broadcast Media Partner

Channel 4 has been confirmed as The Creative Shootout’s official broadcast media partner.

Creative Shootout

The UK's leading creative broadcaster will offer a media inventory prize worth a minimum value of £25,000 for this year’s winning campaign, and also help promote The Creative Shootout across its network.

Open to any creative agency in the UK, The Creative Shootout harnesses the creativity community for good and is being staged this year for charity, FoodCycle. FoodCycle supports communities across the UK – feeding the hungry, providing company and warmth to the lonely, all while using food which would otherwise go to waste.

Nine creative agencies have made it through to the Live Final Show following a rigorous preliminary judging round.  Chosen by a high profile judging panel, the nine teams of four will now take to the main stage on 26th January at Picturehouse Central, where they’ll show off their creative clout for a charity that needs bold solutions.

The finalist agencies will have just four hours creative prep on a brief they received earlier in the day from FoodCycle. They will then have only 8 minutes each to convince the 400 strong audience and judging panel of their big idea and campaign for the charity, with the Channel 4 media spend in mind.

The nine finalist agencies selected by the judges are (in alphabetical order):



Digital PR agency

Creative PR agency


Communications agency with a UK network


Creative, digital and PR agency


Consumer communications agency, part of the MHP Group


Creative and strategy agency


Integrated communications agency


Integrated communications agency 


Brand PR agency


As Creative Shootout Founder Johnny Pitt says: “We have some amazing partners on board this year and having Channel 4 behind us will be a gamechanger for FoodCycle.  It takes the Shootout to another level and gives the finalist agencies real food for thought as they think about their creative response.” 

Ewan Douglas, Head of Sales (N&R) & Business Development, Channel 4 says:Every year The Creative Shootout brings out the best of the creative industry to help benefit a worthy cause.  We feel privileged to be a part of this year’s competition and hope our involvement will help further an already fantastic awareness piece for FoodCycle.”

The Creative Shootout is supported by the major marketing associations including The IPA, CIPR, CMA and IAB UK, along with some high-profile sponsors and partners. 

The 2023 judging panel includes (alphabetical order): 
Chris Bavin, Cook and TV Presenter
Christina Adane, Social Campaigner
David Fraser, Founder and Managing Director of Ready10
James Cross, Former Creative Director at BBC and Founder of Meanwhile
Jane Hamilton, Consumer Affairs Journalist
Joel Midgley, Head of Global Brand Marketing at The Guardian
Johnny Pitt, Charity Entrepeneur and Founder of The Creative Shootout
Mary McGrath MBE, CEO of FoodCycle
Simon Richings, Executive Creative Director of We are Social

For further information and tickets,

Sponsors confirmed to date include:
Acast - podcasting for creators and advertisers
Launch - creative brand PR agency
OnePoll - survey-led market research company specialising in PR surveys and consumer insight
Reuben Sinclair - recruitment agency
WardWilliams Creative - business support, tax and accountancy services for people and brands working within the creative industries
72Point - creative content agency
Partners confirmed to date include:
The Guardian - national media partner
Channel 4 - broadcast media partner
Speeding Films - video production company
thenetworkone - the world’s leading independent agencies network
Bespoke Banter - film and content company


Supporting Associations include:


For more information, interviews or pictures on The Creative Shootout 2023:

Flora Hardy – 07765 060943 E:

Twitter @TheCreativeSO  Insta @thecreativeshootout #CreativeShootout2023

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