Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
The research found that the true Cost Per Thousand (or Minute) for Broadcaster VOD completed ads is c. 20% cheaper than YouTube and a third of the cost of Facebook* - even when including organic views (which make up much of Facebook’s…
Channel 4’s Paralympic coverage was recognised, winning the Sports Programme category. Judges commented: “They hooked us with brilliant storytelling and the most fantastic sporting content. The coverage continues to break new ground all the…
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