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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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Channel 4 unveils ambitious commercial activity to support The Black to Front Project
In a world first, Channel 4 has transformed its entire commercial schedule to support its ambitious Black to Front Project. Channel 4’s commercial arm, 4Sales, will only broadcast adverts featuring either a Black lead character or a majority Black cast, to raise awareness and drive conversations around improving Black representation in advertising. -
Channel 4 partners with Google Pixel for branded entertainment show Highlife
Major new partnership also includes brand new social series Picture This, bespoke TV sponsorship starring top Black British comedians first time usage, of the new Google Pixel 6 phone and contextual ad campaign -
I Hate You
Channel 4 announces I Hate You a new sitcom from Friday Night Dinner creator Robert Popper and Big Talk -
July Performance Report
Download our programming performance report for the month of June 2021. -
Programmes Coming Soon
Download our PDF outlining all the latest and greatest programmes coming to the Channel 4 portfolio soon! -
E4's Married at First Sight UK signs up Palmer's as sponsor
The sponsorship aims to reach the skincare brand's target audience of women and 16-34 year olds.