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4 Sales today announce that innovative smartphone manufacturer OnePlus will sponsor the return of Channel 4’s legendary adventure gameshow The Crystal Maze. Presented by comedian Richard Ayoade, the new series launches at 9pm, Friday…

The Open University (OU) will launch a six-month marketing partnership with Channel 4 on the 16th June with the first in a series of 30 second ads premieres during The Last Leg. The collaboration represents much more than an advertising…

Channel 4 has appointed Alex Mahon, the chief executive of Foundry, to be the broadcaster's first female chief executive.

Mahon was previously chief executive of Shine Group until 2015. 

She replaces David Abraham,…

Channel 4 Chief Creative Officer Jay Hunt said “The Great British Bake Off will have a uniquely Channel 4 take when it airs this autumn. Paul and Prue have huge amounts of expertise and warmth. I’m looking forward to seeing them putting our…

The research found that the true Cost Per Thousand (or Minute) for Broadcaster VOD completed ads is c. 20% cheaper than YouTube and a third of the cost of Facebook* -  even when including organic views (which make up much of Facebook’s…

Channel 4’s Paralympic coverage was recognised, winning the Sports Programme category. Judges commented: “They hooked us with brilliant storytelling and the most fantastic sporting content. The coverage continues to break new ground all the…