All of the channels in our portfolio run spot advertisements in breaks within and between our programming. The most common time length of these ads is 30 seconds but they can be anything from 5 to a full break.
TV advertising is a highy effective form of advertising and brings your brand to life on an audio-visual platform. It can provide high awareness levels over short periods of time or build awareness slowly depending on the advertising campaign strategy. It can target a specific audience, demographic or regional area. It can be beneficial for both brand led and direct response advertising. Advertising on any of our channels can suit very modest budgets and it can deliver a very high return on investment.
We help to deliver the most effective advertising campaigns possible. We put our considerable knowledge and experience at the disposal of advertisers, their ad agencies, media consultants or any other specialists appointed by the advertiser. We are committed to building strong and lasting partnerships.
PL4Y is 4 Sales’ integrated creative approach. It is both a culture and practice that encourages curiosity and courage in ideas across our entire sales team.
Through the practice of PL4Y briefs are interrogated more ruthlessly to define the real challenge and identify the best possible way Channel 4 can add value to a brand.
At the heart of PL4Y is collaboration, working with agencies and clients as early as possible to look at what can be done differently, using a raft of techniques, tools and games to power fresh and bold thinking. This is underpinned by a workshop culture that is planned and executed in the PL4Y house – 4Sales’ dedicated creative space in central London where agencies and clients have full access to all of PL4Y’s resources.
PL4Y takes inspiration from anywhere, looking outside of the traditional broadcast sphere and forging partnerships that can drive even better creative ideas that deliver results.
Advertisers want their commercials to be seen, remembered and talked about. At Channel 4, we're experts in creating standout environments that help advertisers achieve greater presence than standard spot advertising alone.
Innovating within the break its something Channel 4 have been known for - from live Honda skydiving ad, to the comedy gala ad breaks - the work we've done is famous across the industry.
When something special is planned for the ad break, we like to work with you to make sure viewers have their attention drawn to it. Our Premier Break format allows us to introduce the advert with a Channel 4 branded introduction to the advert, letting viewers know that we've got something very special for them! Its a great way of enhancing a launch spot, or kicking off a break takeover.
What better way to make your ad stand out, than to take over the entire break itself! Whilst most TV ads are 30 seconds in length, if you've got longer copy that is really strong and engaging for viewers, we're able to run it in a solus break - giving you ultimate standout and an opportunity to build a deeper relationship with the viewer!
We've got oversight of our future programming schedule - so we're well placed to advise on any useful contextual placements for your advertising, and can work with you in advance to produce special ad copy that fits perfectly into the ad break and enhances the viewers experience!
Channel branded competitions are a fantastic opportunity for advertisers. They provide the opportunity to connect brands with viewers through our channels and to create engaging content.They offer advertisers a deeper conversation with viewers through interactivity and great creative synonymous with the channel brand.
Product Placement is a fantastic way to get your brand slap-bang in the editorial environment and achieve a fresh way of communicating your brand. Since the regulations preventing Product Placement were relaxed in 2011, we've worked with many advertisers on some of our biggest programmes.
For more information on any of the above opportunities, please speak to your usual 4 Sales representative.
Branded Entertainment can be a hugely effective way of conveying your brand attributes or values to an audience, through a medium in which they are fully engaged.
The client’s contribution could be financial, creative or by allowing producers access to talent or events with which the client has an existing relationship. Creating advertiser funded programming can be a lot more complex and expensive than traditional sponsorship but the rewards can be numerous. Benefits of AFP include:
- The ability to completely “own” a programme, series or format allowing the client to create a sustainable point of difference from competitors.
- Create a deeper brand experience throughout the very editorial fabric of the programme and by planning off-screen activity in line with the production of the programme.
- The ability to exploit content across clients own platforms and media platforms.
At Channel 4, we commission more AFP hours than any other terrestrial broadcaster and have a proud history of producing award winning formats for advertisers, covering all areas of our schedule and all programming genres. We have a proven track record of taking AFP beyond the screen and into in-store, on-pack, online, social, mobile – delivering maximum ROI for the client
To get in touch with someone about AFPs on Channel 4, just email Alex in our partnership team
Sponsorship is so much more than simply bumpers and logos. It can give a brand instant fame, achieve stand out, reposition values and change behaviour.
Sponsorship is great for raising awareness and shifting perceptions plus it can affect the purchase decision too. At Channel 4, we know it is vital to oversee the creative process with care and insight. Our experience means we understand the importance of helping clients distil their goals so we can deliver the best return on investment.
Sponsorship activation is the extension of a client’s sponsorship message beyond the screen and into different media. Such extension makes any on-screen investment work harder and deliver better returns on investment. Activation is an opportunity for brands to engage their audience in dialogue within a context the audience has chosen and wants to enjoy.
Channel 4 is ideally placed to create stand out sponsorships and strong activations beyond the screen.We work closely with clients, agencies and production companies to create strong, effective campaigns utilising the following elements:
- Websites with data capture
- Couponing and sampling opportunities
- Live events
- Video on demand sponsorships
- Bespoke video content