Channel Four 2021 Diversity In Advertising Award

Terms and Conditions of Entry

Channel Four Diversity in Advertising Award 2021

The competition opens at 11am Thursday 15th July 2021 and closes at 4:00pm on Thursday 26th August 2021.
Terms that are capitalised but not defined in these terms and conditions shall have the meaning given to them in Channel 4’s Airtime Terms and Conditions or Digital and On Demand Advertising Terms and Conditions, as applicable.
The main prize is £1.1 million (net) of advertising space across Channel 4’s portfolio of products; £1 million of Airtime and digital/VOD Advertising, and £100,000 of social media value, made up of £20,000 in Channel 4 social production from our in-house social team 4Studio and £80,000 of media value across Channel 4’s Facebook, Instagram and YouTube Channels.
The Prize of Airtime and digital and VOD Advertising is to be split and decided by Channel 4.
The Prize is excluded from any existing share or volume expenditure commitments with Channel 4.
Up to five shortlisted entries will be offered the opportunity to secure match funding to get their entries on air during the Campaign Period. Channel 4 will match-fund airtime and digital and VOD Advertising investments up to £250,000 and over with Airtime and digital and VOD Advertising to the value of £250,000 (the “Match Fund Prizes”). Investments below £250,000 will be matched with the entrant’s total investment. Investments above £250,000 will only be matched by a maximum £250,000 of value. To qualify for a Match Fund Prize, the investment must be excluded from any existing share or volume expenditure commitments with Channel 4.
The Prize and the Match Fund Prizes (together, “prizes”) are redeemable across the Channel 4 Portfolio between 1st May 2022 and 31st June 2022 (the “Campaign Period”). There is the potential, at Channel 4’s sole discretion, for these dates to be flexible, pending negotiation with 4Sales.
No cash equivalent prizes are available.
Any reimbursement or payment of production costs for the winning entries are not included in the Prize or the Match Fund Prize and are the responsibility of the winning entrants (excluding the £20,000 4Studio social production for the winning entry).
Agency commission will not be payable on any of the media value.
By entering the competition, you are committed to producing an advertisement that reflects your winning entry. Channel 4 will require regular contact and review sessions to ensure the creative concept being produced is true to the winning entry.
By entering the competition, you accept our Airtime Terms and Conditions and Digital and On Demand Advertising Terms and Conditions available at https://www.4sales.com/trading-terms-and-conditions and confirm you have read our Privacy Policy https://www.channel4.com/4viewers/privacy
All entries must comply with all applicable advertising industry laws and regulations.
In order to be eligible for the competition, a written entry of no more than two pages in length must be submitted with business contact details on www.4sales.com/diversityaward before the deadline of 4pm on 26th August 2021. Entries must also include, where applicable, client contact details so Channel 4 can verify that the entry is client-backed.
Only entrants who are in the following categories may enter: media, advertising and creative agencies, entering with explicit backing of the client; and brand marketing teams.
VOD or broadcast competitors of Channel 4 are not permitted to enter nor have their brand entered by a third party.
All entries must feature main advertisement copy with a 30-60 second time-length.
All entries should be suitable to run in all dayparts or have a pitched version able to run in all dayparts, and the position in break will be natural delivery.
The Main Prize of Airtime, digital/VOD Advertising and social media value will be booked at the absolute discretion of Channel 4. Notwithstanding the above, Channel 4 will try to plan efficiently for the winning brands’ target audiences, against the Airtime and digital/VOD Advertising space only.
The Prize must be fully redeemed within the Campaign Period. Any remaining value left after this time may be lost.
The main Prize-winning advertisement will launch on the Channel 4 main service from 1st May 2022. The winning advertisement must premiere on our Channels exclusively. Once premiered, the advertisement can be run on other non-broadcaster platforms with Channel 4’s written agreement.
At Channel 4’s request, winning advertisements must include a Diversity in Advertising Award logo credit on any endboards when they are broadcast on the Channels, as well as any other media activity during the Campaign Period.
The Match Fund Prizes value will also be spread across the Channels at Channel 4’s discretion and must be fully redeemed within the Campaign Period. Any remaining value left after this time may be lost.
All prizes are awarded at Channel 4's discretion. Channel 4 and/or the competition judges (acting reasonably) reserve the right not to select a winner or shortlist any entries, and/or to remove or amend selection criteria and/or the structure and operation of the competition if entries are not of the requisite standard.
Judging of the entries will be based on the creativity and originality of a creative concept that features a specific age group at its heart, and represents people of that age group in a modern, authentic and non-stereotyped way, however the judges are looking for entries that still fulfil a brand's core advertising brief. Full judging criteria can be found here 4sales.com/diversityaward
The prizes are awarded to the selected winning ideas, brand and creative agency. The prizes cannot be transferred to a different campaign concept, or to a different brand or creative agency.
In the unlikely event that Channel 4 believes the advertisement produced does not match the concept of the original winning pitch, Channel 4 reserves the right to withdraw the applicable prize.
Entrants understand that any information in the entries marked specifically as confidential will be seen only by the shortlisting and judging panels and competition organisers. Information contained in the finalists’ pitches highlighted specifically as confidential will only be seen by the judging panel, the extended judging panel and competition organisers. Please make sure to clearly identify which specific elements of your entry are confidential, otherwise they may be treated as non-confidential. Other non-confidential information about the entries may be used by Channel 4 in the promotion of this activity. However, rights in entries and the right to produce the campaign ideas remain with the entrants.
After the closing date, the eligible entries will be short-listed by a panel of Channel 4 employees to no more than six finalists.
The judging will take place at Channel 4’s annual ‘Plannertarium’ event on Thursday 14th October 2021, with the shortlisted parties asked to present their ideas in front of the judging panel and a group of 40 junior advertising professionals from across the industry.
The judging decision is made entirely by the main judging panel, but following completion of the pitches they will ask for feedback from the 40 event attendees to help guide their decision. The judges will retire, confer in private and make the decision alone.
The judging session takes place at the Vineyard Hotel in Newbury, on the afternoon of 14th October 2021. If Government advice changes with regards to Coronavirus restrictions, we will act accordingly and notify entrants of any changes to location.
Inability to attend the judging session will result in disqualification of the entry.
The winner of the Prize will be notified and publicly announced by Thursday 28th October 2021. At this stage, the details of the winning campaign will not be revealed. The unsuccessful shortlist entrants will also be notified on Thursday 28th October and will be offered the Match Fund Prizes.
Any press releases referring to the competition or the campaigns pitched as part of the process must be discussed with and approved by the Channel 4 press office before publication.
Channel 4 reserves the right to amend the competition rules during the judging process if the chair of the judging panel deems it necessary. In this event, Channel 4 will notify all entrants of the change and will publish the updated rules on the competition website www.4sales.com/diversityaward.
The judges’ decisions are final.

For any questions on these terms, please email 4sales@channel4.co.uk