Warner Bros utilise 4Sales to drive awareness of The Batman launch

The Big Idea

PHD and Warner Bros wanted to create a campaign which provokes intrigue and excitement in the build up to the films launch on 4th March. Working closely with 4Creative and and creative agency DBLG we created a campaign which would utilise the new Batman iconography from this new film, in a distinctive yet 'Channel 4' way.

Making it Happen

At the heart of the campaign, we produced four 5-second blipverts which integrate the Batman styling with our unique Channel 4 blocks, using them to build audience intrigue throughout three key linear breaks across Channel 4 - all of which end with The Batman trailer. The blipverts will run in single breaks across three major programmes  - Gogglebox, Celebrity Hunted and the film Knives Out. Together, this provides significant reach across the launch weekend.

Alongside the linear activity is a creative campaign on All 4, utilising our 'Ad Pause' functionality, which displays a static advertisement whenever a user pauses the content. This bespoke AdPause unit signposts the new film and its release date while using the same imagery seen in one of our blipverts.

These creative placements sit alongside a wider linear and VOD campaign booked across our networks through PHD to promote the film's launch, and the bespoke creative elements that form the heart of this Channel4 partnership are an impactful addition to the core ad buy.

This partnership activity will run the weekend ahead of the film’s release to ensure awareness, with the Ad Pause activity running until to the release date.