Amplify allows you to make your stand video assets more relevant with a dynamic frame.
All 4’s new multi-platform innovation runs across big screen devices, mobile and desktop. Amplify is a high impact creative to drive brand awareness and feature key product information. It also enables advertisers the opportunity to drive online engagement and purchase, with platform specific message and calls to action.
Amplify enhances an advertiser’s standard video by promoting key product information and images which frame the pre-roll whilst viewers watch it.
View our Amplify Hillarys case study here.
Amplify Effectiveness
We carried out some research with our Core 4 insight community to prove its effectiveness.
Amplify Methodology
- Tests carried out via online survey among subset of All 4 viewers from Core4 insight community.
- Viewers each shown 2 ad examples from two different brands…Either: Brand 1 Amplify / Brand 2 Regular OR Brand 2 Amplify / Brand 1 Regular
- Within this we conducted a memory test to recall Amplify frame info
- Then asked them how Amplify ads compared with the Regular versions.
When asked to compare Amplify ads vs. regular ad versions…
60% agree that Amplify ads help them to understand the ad more
74% think that Amplify ads are more informative
61% feel that Amplify ads stand out from the usual advert
74% of Amplify ad viewers remember offer prices being featured in the frame
…and 81% of those who recall a price shown, correctly identify featured price